Find a Union Writer – Anna Burgess Yang

First Name
Last Name
Burgess Yang
Twitter Handle
I am an SME-level writer specializing in fintech, banking and product management. My areas of expertise include mortgage origination, commercial lending, risk management, product ops, product analytics, and SaaS.
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Fintech + Product Writer
Work Sample 1 Description
"Test What Matters: Level Up Your Product Experiments with Behavioral Data." I wrote this eBook for a client to accompany the launch of a new product. It was used in both email campaigns and paid ads.
Work Sample 2 Description
"Don't Slow Technology Spend in a Downturn." My monthly column for BankBeat magazine was directed at community bankers, advising them to prioritize technology spend but continue to invest.
Work Sample 3 Description
"Beyond the Sales Pipeline: Using a CRM for Customer Success." This article for Zapier drew on my experience both as a sales leader and customer success manager. I talk about pipeline, reducing churn, and holistic customer management.
Areas of Focus